Tell us a little bit about your company
Grupo Xcaret, a Mexican company that combines hospitality, nature, culture, and unforgettable experiences. Let’s meet and I’ll introduce you to our hotels, parks, and everything Xcaret has to offer!

Please share a little about the culture of your organization and what resonates with you most as a team member:
At Grupo Xcaret, our culture is deeply rooted in Mexico, with a strong focus on hospitality, sustainability, innovation, and creating meaningful experiences. What resonates with me most is the passion and pride our team brings to everything we do. I love being part of a company where collaboration, creativity, and continuous growth are encouraged, while staying connected to our Mexican roots and sharing them with the world.

What unique value proposition sets your brand apart from the competition?
What sets Grupo Xcaret apart is our unique combination of hospitality, nature, Mexican culture, and unforgettable experiences. We offer more than a hotel stay; we create an immersive journey where guests can connect with Mexico while enjoying world-class service, sustainability, and authentic experiences.

Share a success story that you have from working with Travel Agency Owners:
One of my favorite success stories has been building a strong relationship with a Travel Agency Owner who initially had limited knowledge of Grupo Xcaret. Through regular communication, property visits, training, and personalized support, I helped them better understand our products and confidently recommend Xcaret to their clients. Over time, the partnership grew into a strong, trusted relationship that generated new business and opportunities for both sides.

What is new and exciting that you're looking forward to sharing with this year's delegates?
I’m especially excited to share the evolution of Hotel Xcaret México, with new rooms, restaurants, pools, and family experiences. I’m also looking forward to showcasing how Grupo Xcaret continues to innovate while staying true to our Mexican roots and creating unique experiences for every guest.

The travel industry is forever evolving.  What are some of the trends you're seeing, and what initiatives is your brand developing to support travel agency owners and their teams' sales efforts?
Travelers are increasingly looking for authentic, experiential, and wellness-focused vacations, while families are seeking more value and convenience. At Grupo Xcaret, we continue developing new experiences and promotions while strengthening our travel advisor training, sales tools, site inspections, webinars, and personalized support to help agency teams confidently sell our properties and experiences.

What are your traditional commission structures?
We offer competitive commissions and dedicated support, while occasionally providing additional incentives and promotions to help travel advisors maximize their sales opportunities.

Why should travel agency owners encourage their frontline sales force to book your brand as a preferred partner?
Travel agency owners should encourage their teams to book Grupo Xcaret because we offer a truly differentiated product that is easy to sell and delivers exceptional value. With world-class hotels, parks, experiences, and strong advisor support, our team helps frontline agents feel confident recommending Xcaret while creating memorable experiences for their clients.

What tools/technologies do you have in place to support travel advisors; and do they integrate into current available technologies?
Grupo Xcaret provides travel advisors with multiple tools and resources to support their sales efforts, including our travel advisor website and booking platforms, online training and webinars, digital marketing materials, property information, and dedicated sales support. Our hotels are also available through major travel distribution systems, making it easy for advisors to access rates, availability, and bookable inventory through their existing technology and preferred channels.

When communicating with your company, what can travel advisors expect?
Travel advisors can expect personalized support from our dedicated sales team, with prompt responses and ongoing assistance throughout the sales process. We aim to be accessible, responsive, and proactive, helping advisors with questions, bookings, training, promotions, and any additional support they may need.