
Edmin Grijalva
Training & Commercial Account Manager
Tell us a little about Amstar DMC:
Amstar DMC provides exceptional destination services to individuals, travel agencies, tour operators, corporations, and meeting planners. For more than 35 years, Amstar has been creating travel experiences in some of the world’s most beautiful spots: think Mexico, Jamaica, the Dominican Republic, Costa Rica, Curacao, St. Martin, Aruba, and Hawaii.
Please share a little about the culture of your organization and what resonates with you most as a team member:
What excites me most about being part of Amstar is the people. There is a genuine sense of teamwork and partnership across the organization, and everyone is willing to support one another. I love that no two days are the same and that we're always finding new ways to learn, grow, and create great experiences for our guests and travel advisor partners. I also truly appreciate the work-life balance that Amstar encourages. There is a strong culture of trust and flexibility, and the company understands the importance of balancing professional responsibilities with personal well-being. Being able to combine my passion for travel with great relationships, a supportive team, and a healthy work-life balance is what makes me proud to be part of Amstar.
What unique value proposition sets your brand apart from the competition?
Amstar's key differentiator is its "Destination: You" approach, which places the traveler and advisor at the center of every experience. Rather than simply providing transportation or excursions, Amstar delivers end-to-end destination experiences supported by deep local expertise and personalized service.
What makes Amstar particularly valuable for travel agency owners is the combination of:
• More than 37 years of destination management expertise across Mexico, the Caribbean, Costa Rica, Hawaii, and other leisure destinations.
• A portfolio of 1,000+ curated experiences across 32+ destinations in 9 countries.
• Reliable transportation, excursions, VIP experiences, and customized services under one trusted brand.
ª Backing from the Hyatt family, reinforcing a people-first service culture and strong operational standards.
For advisors, this means working with a single partner capable of enhancing the entire vacation journey
while creating additional revenue opportunities.
https://www.amstardmc.com/en/about-us/
Share a success story when working with Travel Agency Owners:
One of my favorite success stories involves a travel advisor I began working with about five years ago while I was in Inside Sales. We built a strong relationship, and she would often reach out to collaborate on the best strategies and excursion options for her clients, especially for group travel such as family reunions, graduation trips, and groups of friends. Through her dedication and focus on creating memorable experiences, her business continued to grow year after year. Today, she is one of our top-producing travel advisors and consistently ranks among the top five in overall production. Seeing her success and knowing I had the opportunity to support her growth along the way has been incredibly rewarding and highlights the value of building strong partnerships with our travel advisor community.
What is new and exciting that you're looking forward to sharing with this year's delegates?
We just launched Amstar Connect in Costa Rica! With more destinations coming soon.
The travel industry is forever evolving. What are some of the trends you're seeing, and what initiatives is your brand developing to support travel agency owners and their teams' sales efforts?
Travelers are increasingly looking for:
• More personalized and authentic destination experiences.
• Seamless, stress-free travel journeys.
• Premium and VIP services.
• Digital convenience and real-time information throughout their trip.
Amstar supports these trends by offering curated experiences, private itineraries, elevated transportation options, and destination specialists who help travelers experience destinations more meaningfully.
To help travel sellers grow their business, Amstar has developed:
• A free affiliate program with commission opportunities.
• Sales reporting and commission tracking tools.
• Dedicated account management support.
• Marketing collateral, destination guides, airport maps, videos, webinars, and training resources that help
advisors become destination experts and close more bookings.
• Amstar Connect, which keeps travelers informed about their transfer service status, helping create a smoother customer experience.
These initiatives allow advisors to sell with greater confidence while improving both service quality and profitability.
What are your traditional commission structures?
Our commission program is based on the agency's total annual production, not individual advisor sales.
Bronze: Up to $14,999 in annual production = 10% commission
Silver: $15,000 - $29,999 in annual production = 12% commission
Gold: $30,000+ in annual production = 14% commission
Agency production is reviewed annually, and the commission level earned applies to all eligible bookings for the following year. Since the program is agency-based, all advisors within the agency benefit from the same commission tier.
Why should travel agency owners encourage their frontline sales force to book your brand as a preferred partner?
Amstar combines local expertise, operational reliability, technology, and advisor-focused support.
Key benefits include:
• Access to 1,000+ destination experiences and transportation products.
• More than 1,000 in-destination experts assisting travelers throughout their journey.
• 24/7 customer support before, during, and after travel.
• Multiple ways to earn commissions and expand revenue streams.
• Dedicated account management and advisor support.
• Trusted destination management expertise built over decades of serving travelers.
Simply put, Amstar helps advisors deliver memorable experiences that increase customer satisfaction, loyalty, and repeat business.
What tools/technologies do you have in place to support travel advisors; and do they integrate into current available technologies? If yes, which ones?
Amstar combines advisor-friendly sales tools, API connectivity, marketing resources, and traveler-facing
technology to help agencies sell more efficiently while providing superior client experience.
Travel Advisor Portal
Call Center Hotline
White Label Sites
Affiliate Links
API integrations
Marketing collateral
Training webinars sessions
Amstar Connect
When communicating with your company, what can travel advisors expect (ie turnaround time, dedicated point person, etc.)?
Travel advisors can expect multiple support channels designed to provide timely assistance. We have dedicated Customer Service teams, a Sales Support email, and a dedicated Travel Advisor phone line for booking and product support. In addition, each territory is assigned a Business Development Manager who serves as a dedicated point of contact for training, account support, and business development opportunities. Our goal is to provide responsive, personalized service and ensure advisors always have access to the resources they need to support their clients.