Tell us a little about Century Cruises:
Founded more than 30 years ago, Century Cruises has grown into one of China’s leading cruise companies. With six eco-friendly, luxurious, and sleek ships on the Yangtze River, we take pride in our reputation for exceptional quality, personalized service, and thoughtfully designed itineraries throughout China that create unforgettable holiday experiences.

Century Cruises, a leader in eco-friendly luxury vessels on the Yangtze since 2019, has earned prestigious awards, including Seatrade’s River Cruise Innovation. Expanding globally in 2025 with a South Florida office, we now offer five-star experiences across China and are preparing to launch new vessels on the Danube and Nile.

Century Cruises is more than a river cruise company—we are curators of unforgettable travel experiences. With a focus on eco-friendly innovation, award-winning service, and immersive cultural itineraries, we bring travelers closer to the heart of each destination. Our global expansion and new vessels on the Danube and Nile reflect our commitment to offering exclusive, high-end experiences while empowering travel partners with exceptional products and support. At Century Cruises, we take pride in making every journey remarkable and every client a lifelong ambassador of our brand.

Please share a little about the culture of your organization and what resonates with you most as a team member:
It’s an exciting time for every employee of Century Cruises at the moment. Operating across three continents and multiple time zones, we remain one united family, embracing new challenges and celebrating achievements worldwide. Together, we are proud to make history and establish Century Cruises as a leading global provider of luxury holidays. 

What unique value proposition sets your brand apart from the competition?
Century Cruises offers travel agency owners a unique value proposition through a combination of award-winning luxury experiences and eco-friendly innovation.  Our fleet of elegant vessels on iconic rivers—like the Yangtze, and soon the Danube and Nile—provides agents with exclusive, high-demand products. Coupled with dedicated support, competitive commissions, and immersive, culturally rich itineraries, we empower travel partners to deliver truly unforgettable journeys to their clients while standing out in a competitive market.  In China, we take a complicated destination to sell and make it seamless for travel advisors to offer a one-stop shop to their clients.

Do you offer a training program?
We don’t currently; however, we do have a recorded webinar which is a great way to learn more about Century Cruises in detail.

https://event.webcasts.com/starthere.jsp?ei=1710421&tp_key=3c1a834c8e&sti=cl

What is new and exciting that you're looking forward to sharing with this year's delegates?
This year, we are excited to share Century Cruises’ global expansion and new offerings with the Travel Agency Owners Forum delegates. Following our successful presence on the Yangtze, we are launching new luxury vessels on the Danube and Nile, alongside immersive five-star experiences across China. Delegates will gain exclusive insights into our award-winning, eco-friendly fleet and innovative itineraries, enabling them to offer clients unique, culturally rich, and luxurious travel experiences.

The travel industry is forever evolving.  What are some of the trends you're seeing, and what initiatives is your brand developing to support travel agency owners and their teams' sales efforts?
The travel industry is evolving rapidly, with travelers increasingly seeking immersive, culturally rich, and sustainable experiences. River cruising is gaining popularity for its combination of comfort, exploration, and personalized service.

At Century Cruises, we are responding to these trends by expanding our fleet globally and offering unique itineraries that highlight local culture and authentic experiences. For travel sellers, we provide comprehensive support, including marketing resources, training programs, competitive commissions, and early access to new itineraries, enabling them to grow their business while offering clients truly unique journeys. This September, we are taking 50 travel advisors on a 19-day tour of China to showcase the country, as well as Century Cruises’ exceptional service and product offerings.

What are your traditional commission structures?
We offer 12-18% commission for travel agencies depending on their consortia and/or host and key account memberships.  We are proud to not have any NDA’s or NCF’s and to offer our full commission on the entire program including land components.

Why should travel agency owners encourage their frontline sales force to book your brand as a preferred partner?
Travel advisors should partner with Century Cruises because we offer more than just river cruises—we deliver award-winning experiences, eco-friendly innovation, and global expansion opportunities. Our itineraries combine comfort, culture, and exclusivity, making them highly marketable. Advisors benefit from competitive commissions, dedicated training and support, marketing tools, and early access to new products. With vessels on the Yangtze and upcoming launches on the Danube and Nile, we give travel sellers the chance to offer clients unforgettable journeys while growing their business with a trusted, proven partner.

What tools/technologies do you have in place to support travel advisors; and do they integrate into current available technologies?  If yes, which ones?
We intend to offer an online booking platform via Seaware in 2026.

When communicating with your company, what can travel advisors expect (ie turnaround time, dedicated point person, etc.)?
Travel advisors can count on the full support of our highly experienced and knowledgeable experts. Every member of our team is thoroughly trained and has experienced each destination firsthand — ensuring authentic insights and reliable guidance for you and your clients.

Contact our reservations desk at 833-940-6254
Via email please reach out to info@centurycruise.com